Digital Transformation of an Enterprise as a Condition for Ensuring Its Competitiveness in Risk Conditions

The problem of digital transformation of enterprises is explained by the need to ensure long-term sustainable competitiveness of domestic manufacturers of industrial products in the context of digitalization. The transition to digital rails creates an opportunity to reorganize the production process and form effective interaction of all subjects of the digital ecosystem. This necessitates the study of the process and possible directions of digital transformation to ensure an increase in the level of competitiveness of enterprises. The purpose of the article is to present the results of the study of the process and directions of digital transformation of enterprises as a condition for sustainable competitiveness. The research methodology is based on the analysis and idealization of the digital transformation process, the logical substantiation of the essence of this phenomenon and the identification of the main directions of digital transformation. Generalization of data from consulting companies made it possible to formulate the main trends in digital transformation.