Westren Caspian University

The Research Journal of Business in Emerging Economics

Aim

The Research Journal of Business in Emerging Economics is an international, peer-reviewed academic journal established by Western Caspian University. Its primary aim is to respond to contemporary trends in business, including digitalization, strategic development, and management, and to provide a platform for the dissemination of knowledge in business studies.
The journal seeks to:
  • Promote high-quality research with theoretical and practical significance.
  • Facilitate scholarly dialogue on emerging directions and recent results in business and economics.
  • Guide researchers, academics, and professionals in improving effective business governance and decision-making.

Scopes

The journal welcomes original research articles, reviews, and conceptual papers that address innovations, challenges, and best practices in business and marketing. Topics of interest include, but are not limited to:
  • Digital Transformation in contemporary business
  • Innovation Ecosystems and entrepreneurship
  • Development Strategies for startups
  • Green Business and sustainability initiatives
  • Artificial Intelligence & Modern Technologies in business
  • Human Resource Management (HRM) and organizational development
  • Marketing Communication strategies and implementation
  • Business Models and organizational behavior
  • Psychology of Branding: creating a brand in the customer’s mind
  • Digital Marketing strategies and trends
  • Customer Experience (CX) design and management
The journal is published biannually (or quarterly) and accepts submissions exclusively in English. All submissions undergo a rigorous peer-review process.

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